Promote your Studio

Image by Jane Alexander, SAOS member

Taking part in Open Studios and Other Events

All artists are required to have public liability insurance. An affordable year round package can be obtained from a-n. This will be needed for all open studio events and other events SAOS is involved with.

If you are taking part in Open Studios you will need to co-promote your own studio to the public, as well as to your friends, family and other contacts. SAOS will promote the scheme as a whole with adverts in newspapers, magazines and journals as well as press editorial, but we rely on individual artists to promote the scheme in their area and to work with other artists to create a strong local presence. Artists that have studios close together, organise a trail for visitors and encourage them to visit several studios in one day; this can be a great way to encourage new visitors.

You will be supplied with a range of marketing materials including posters, signage and copies of the brochure  for your studio. You can use these materials to promote Open Studios in your area, by distributing the brochures  to local shops, libraries, arts venues.

You can also contact your local newspaper with information about Open Studios in your area. They will be particularly interested in hearing about demonstrations and workshops that you may have on offer and don’t forget to send a photograph of yourself in your studio or of visitors taking part in a workshop.

Some artists organise special events to launch their open studio, such as a private view, coffee mornings, gallery exhibitions and demonstration days. These are a really good way to widen your network of visitors, and encourage them to return in future years.